Experience

 

Compass

2019-2020 // New York, NY

Compass is building the first modern real estate platform, pairing the industry’s top talent with technology to make the search and sell experience intelligent and seamless.

  • Successfully supported 70+ real estate agents build their professional brand and increase their business through the development and implementation of full-funnel marketing campaigns and promoting tech adoption. 

  • Served as the co-chair of the Compass NY Philanthropy Committee; Planned and executed an event for 200 guests, raising $30K for Childhood Cancer Awareness.

PADNOS

2018 // Grand Rapids, MI

PADNOS is a Michigan based leader in recycling, scrap management, and sustainability. From metals, plastics, paper & electronic scrap, PADNOS focuses on consistent quality.

  • Created a brand strategy and integrated go-to-market plan for 12 PADNOS Recycling Centers to increase brand awareness, volume, and revenue by 10%.

  • Implemented and launched CRM strategy for B2C and B2B segments.

Ralph Lauren

2013-2018 // New York, NY

Ralph Lauren is a global leader in the design, marketing, and distribution of premium lifestyle products in five categories, including apparel, accessories, home, fragrances, and hospitality.

  • Developed seasonal campaign strategies and executed photoshoots for Ralph Lauren Luxury Apparel & Accessories, Fragrance, and Polo Factory Stores.

  • Responsible for ensuring global stakeholders were aligned on advertising creative assets and key messaging. 

  • Project manager for 300+ annual creative jobs from initial brief to delivery of print and digital assets.

Consulting Projects

 

NorthShore

2020 // Saugatuck, MI

The NorthShore is a 300 acre waterfront residential development in Saugatuck, MI.

  • Rebranded NorthShore as an elevated yet effortlessly chic hidden beachfront community and created buyer personas.

  • Developed the key messaging and published it on the social media accounts and the website.

  • Created and optimized blog posts to drive organic search.

Kingmaker

2020 // Grand Rapids, MI

Kingmaker is an emerging West Michigan based Rock and Roll band.

  • Successfully positioned the brand as a Rock and Roll trio dedicated to creating an inclusive community by producing a blend of music that everyone can relate to.

  • Created an evergreen marketing roadmap, launch campaign, and new-release toolkit to facilitate brand awareness, music downloads, and secure national performances.

Cannabis Beverage

2020 // Los Angeles, LA

Client X is a Los Angeles based luxury cannabis beverage producer launching Fall 2020.

  • Conducted competitive market research and created a case study.

  • Developed a Go-To-Market strategy to drive brand awareness, engagement, and customer acquisition.

  • Recommended marketing tactics of organic and paid social media, e-mail marketing, advertising (digital, OOH, print), experiential marketing, brand ambassador program, influencer marketing, and CRM strategy.