Nice to meet you!
I have spent the last decade working in brand marketing and client services across global organizations and high growth start-ups in NYC, West Michigan, and LA. My five years at Ralph Lauren was a professional training ground and taught me the importance of storytelling and brand positioning. Most recently at Compass, I supported 70+ real estate agents scale their business through brand development and the implementation of integrated marketing campaigns. My industry experience spans many sectors, including hospitality, lifestyle, real estate, retail, recycling, technology, and wellness.
Having overseen brand management, digital campaigns, and launch Go-To-Market strategies for leading brands, I understand how to put best practices to use and achieve measurable results.
Originally from Holland, Michigan, I hold a B.A. in Communication from the University of Colorado, an M.S. in Hospitality Brand Strategy from New York University, and a Certificate in Data Analytics from General Assembly.
As a freelance consultant, I focus on growing and scaling businesses through brand management, data-driven marketing campaigns, and process improvements - all to increase awareness and drive revenue. I am based in Los Angeles and happy to consult in person or remotely.
Alix