Elevate and scale your brand.
The Approach
Smart Branding + Integrated Marketing + Data-Driven Strategies
Create your competitive advantage, boost visibility, generate new customers, and improve your financial value today.
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Services
Brand Strategy
Your brand is your DNA. Let me help you build a successful foundation through storytelling, key messaging, and positioning.
Brand/Product Launch
First impressions are everything. I’ll create a cohesive Go-To-Market strategy and prioritize channels to drive growth.
Campaign Ideation
Whether it’s digital marketing, advertising, or social media, an integrated marketing campaign will provide you with a clear path to increase awareness, customer acquisition, and retention.
Experiential Marketing
Experiences create brand loyalty and trust. I’m well versed in sourcing partnerships and curating unforgettable events.
Market Intelligence
Increase your industry knowledge with competitive research, consumer insights, and market trends.
Reporting & Analytics
The best campaigns deliver measurable results. My strategies are rooted in data and built with realistic KPIs.
I am passionate about growing businesses through smart branding and a clear plan.
I have spent the last decade working in brand marketing and creative client services for global organizations and high growth start-ups in NYC, West MI, and LA. I’ve had the opportunity to work for well respected brands including Ralph Lauren and Compass Real Estate, among others. My industry experience spans many sectors, including hospitality, lifestyle, real estate, retail, recycling, technology, and wellness.
Having overseen brand management, digital campaigns, and launch Go-To-Market strategies for leading brands, I understand how to put best practices to use and achieve measurable results. I am based in New York City and happy to consult in person or remotely. Let’s work together and create your future!
Alix